Thursday, 17 March 2016

The case for (good) harm reduction advice for recreational drug users - Blog post by Amy Beardmore

On 16th November 1995, school girl Leah Betts died at her 18th birthday party. She and a friend – like many 90’s teenagers - had decided to take ecstasy, a drug which they had both taken before with no ill effects. Popular advice for ecstasy users at the time was to drink plenty of water and to stay well hydrated to avoid overheating, so when Leah started to feel unwell she followed that advice. Leah continued to feel unwell, so, thinking she was dehydrated, she continued to drink water. Unfortunately for Leah and her family this harm reduction advice was misguided and her consumption of too much fluid led to the water intoxication that ultimately killed her[i].

Leah’s death caused a moral panic and a media storm about ecstasy, with many overlooking the actual cause of death and blaming the drug itself. Bad advice and confusing messages were partly to blame for the actions she took after ingesting the drug, and whilst Leah would undoubtedly have lived had she not taken ecstasy that night, the popular harm reduction advice that was in the public domain at the time was undoubtedly a contributing factor.

Since Leah’s death, what little official harm reduction advice there is has been amended to reflect the dangers of both overheating and overhydrating:

‘Users should take regular breaks from the dance floor to cool down and watch out for any mates who are on it – they mightn’t realise they're in danger of overheating or getting dehydrated…’
‘…However drinking too much can also be dangerous…Users should sip no more than a pint of water or non-alcoholic drink every hour.’
‘Ecstasy’, FRANK[ii]

With the rest of the ‘Ecstasy’ section of the FRANK website emphasising either the associated illegalities or potential risks, it is clear that there has actually been a shift away from harm reduction to prevention when it comes to substance use education.[iii] Furthermore, the evidence seems to suggest that despite many young people citing them as a source of information, drug education initiatives such as the FRANK campaign fail to change behaviour.[iv]

A news report on the death of Leah Betts
It should also be noted that although recent years have seen a decline in substance use among young people,[v] there are still a significant number of adults who continue to use drugs recreationally into their 30s and 40s. These people are extremely unlikely to engage with a campaign aimed at young people such as FRANK, and as there are no drug education resources aimed at this cohort they tend to rely on the advice of friends and information found on the internet,[iii] creating yet another vacuum in potential harm reduction messaging.

So what has happened to a ‘forewarned is forearmed’ approach in the substance use agenda? Martin Barnes from Drugscope is concerned about the lack of harm reduction knowledge among the current ecstasy-taking cohort:

“Much of that knowledge [about reducing harm], for example, not increasing dosage and not allowing the body to get over-heated is less known to many of the current generation of club and festival goers. We need to find ways of reminding young people about this type of information, not only in relation to ecstasy, but also to the many other new drugs now available.”

Martin Barnes, quoted in the Independent, August 2013[vi]

Both Harry Shapiro (also from Drugscope) and Professor David Nutt (Imperial College) agree that there is a worrying political shift away from harm reduction because the media have helped create such a moral panic that the issue of substance use is now rooted in a culture of fear rather than in providing effective and useful information to users.[vii] Whilst harm reduction interventions such as needle exchanges and methadone clinics are still used in the treatment of harder drugs, the ‘softer’ educational harm reduction approach and the associated safety benefits continue to be overlooked due to the controversial, emotive and political nature of substance use legislation.
'Just say no' - FRANK campaign advert

Current UK drugs policy has indeed seen a general shift towards focusing on recovery and abstinence in recent years rather than on damage limitation for substance users,[viii] and the very mention of harm reduction as a tactic for tackling substance use tends to send the more politically conservative into a moral spin as such advice is seen to condone illegal and harmful activities. The “if you are going to do it, at least be informed about it”[ix] approach to the so-called ‘war on drugs’ is frequently misinterpreted as condoning substance use, but if we accept that prohibition has not eradicated these behaviours, the next logical step surely has to be effective harm reduction advice. Moral panics and illegalities haven’t stopped people taking ecstasy and other substances, so perhaps it is time to educate people on how to stay safe, how to keep their friends safe, and on how to reduce the potential harm involved in such activities. Settings in which substance use tends to occur (such as festivals and nightclubs) should be free to offer advice on safety without the fear of being seen to condone usage, giving people the right information on how to manage dosage and dealing with any associated concerns. Whilst we obviously don’t want to actively encourage drug use, we do need to accept that certain behaviours exist in society, regardless of whether they are either illegal or socially unacceptable.[ix] The challenge then shouldn’t be how we can eradicate drug use,  but how we can ensure that harm reduction advice is freely available, easy for users to understand and above all evidence-based; because the consequences of bad harm reduction advice can be as devastating as having none at all.




[i] Henry, J.A. (2000) Metabolic consequences of drug misuse. British Journal of Anaesthesia [online]. 85 (1), pp.136-142.
[iii] Measham, F., Williams, L. and Aldridge, J. (2011) Marriage, mortgage, motherhood: What longitudinal studies can tell us about gender, drug ‘careers’ and the normalisation of adult ‘recreational’ drug use. International Journal of Drug Policy [online]. 22 (6), pp.420-427.
[iv] Aldridge, J. (2008) A hard habit to break? A role for substance use education in the new millennium. Health Education [online]. 108 (3), pp.185-188.
[vi] http://www.independent.co.uk/news/uk/home-news/fresh-fears-over-ecstasy-substitute-pma-after-rise-in-deaths-8787783.html
[vii] http://www.mixmag.net/feature/ecstasy-in-2015
[ix] Truss and White. (2010). Ethical Issues in Social Marketing. In: French, J. (2010) Social Marketing and Public Health: Theory and Practice [online]. Oxford University Press.

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